Classic, Personalized Juvenile Design at your Digital Fingertips

Press Release
March 22, 2012
Contact: Cathy Heck

Classic, Personalized Juvenile Design at your Digital Fingertips

Austin, TX – Cathy Heck Studio is excited to announce the arrival of three new baby photo book collections introduced this Spring on Shutterfly’s interactive website. Drawing from Cathy’s 25-year history of expertise in keepsake children’s illustration, these groups bring clean design and traditional storybook appeal to a new platform for making memories.

Two of the books, Classic Baby Boy and Classic Baby Girl have been featured as selected photo books by the Tiny Prints website. The two collections, featuring sophisticated palettes and letterpress-influenced typography, appeal to classic and trend-forward memory-makers alike.

The studio’s third Shutterfly book is designed especially for families telling the story of a child’s adoption. Illustrated with warm, watercolor scenes from Cathy’s experienced hand, An Adoption Story is part memory book, part storybook–the perfect personalized keepsake to share with a child.

Kurt Petonke, of Shutterfly adds, “From the very first time I met Cathy and Ellen at Surtex, I knew they’d be a pleasure to collaborate with and they didn’t disappoint me.  Not only are they both extremely creative but their organization and attention to detail made everything go so smoothly!  Everything ran like clockwork, which made it so much easier on my end.  I can’t wait to work with them again on more photo books.”

This family-run studio is thrilled to be offering more opportunities for personalization. They began addressing requests for custom art with the launch of the Cathy Heck Nursery Art website in 2008. The interactive site has been gaining a following from families who have cherished Cathy’s keepsake collections over the years.

Cathy Heck Studio will be showing juvenile collections, as well as new everyday and seasonal designs at Surtex and Licensing Expo in 2012. This season, they are especially interested in developing new ideas for gift, bath, and home.

About Cathy Heck Studio:

Cathy Heck Studio has been creating inventive and fresh collections for over 25 years. Although, the studio creates collections for a variety of product categories, Cathy is recognized most for her best-selling baby collections. To find out more about Cathy Heck Studio, visit And to learn about Cathy Heck Nursery Art, Cathy’s new online shop for creating personalized nursery décor, visit


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